The Edsel was introduced by the Ford Motor Company in 1957. The sales goal for its first production year was 100,000 to 200,000 cars. Falling far short of this, Ford sold merely 100,847 cars over the entire three years of Edsel production. While fewer than 6,000 Edsels survive today, Ford reamins teh second largest automaker in the world. "Failure is simply the opportunity to begin again, this time more intelligently." ~ Henry Ford
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